Community-made content which you can improve Case study from our community Developing a communications strategy This page is free to all Step-by-step guide to producing a comms strategy for your organisation. Includes exercises and downloads. A communications strategy is designed to help you and your organisation communicate effectively and meet core organisational objectives.
The recipient of the message. The sender of the message. The tools used to send the message. If you are the sender of the message or messages, you need to succinctly define your message and consider the best means to send the message so the recipient will receive it.
You should think of the best tool to communicate a message.
But here are the sections your plan should include: Download a PDF of the Handout here. Overview You should write this last. It should be aimed at busy people who want to get a broad brush of your plan without reading all the details.
Think of bulleted lists with general headings.
Background This section should include a brief history of your organization and perhaps a broad overview of how you are hoping to grow in the future. Strengths, Weaknesses, Opportunities and Threats. Your positioning is how you want people to think of you.
The competitive analysis summarizes what organizations do similar things and what organizations are after the same funders as your organization. However this section allows you to think of what other organizations might have similar goals, similar audiences and similar funding sources.
Goals In terms of your communications, where do you want to be in one year? Do you aim to have everyone in your town know about your organization?
This will dictate the next bullet, which is your audiences. It will also dictate your budget for this communications plan and what methods you employ to achieve your goals. Audiences Each audience will need a slightly different message and strategy. We will create a marketing map and message map to differentiate between the messages and the tools for each audience.
The audiences you communicate with might include: Key Messages What do you want your audiences to know about you? It is important that you are consistent in your messaging. Tools to implement plan and timeline for implementation Are you focusing on the web?
Be mindful that you cannot depend totally on online communications if your targets do not have computers with online access. Tie your timeline in with your goals. Budget Spreadsheet This spreadsheet should include a column for initiatives, a column to describe the initiative, an amount of money needed to implement the initiative, and perhaps the person responsible as well as a deadline or target date for implementation.Word count: words Reading time: About 3 minutes Have you ever been asked to write a communications plan?
Today’s newsletter gives you a clear five-step plan for producing one. Last week I met with a client — the CEO of a non-profit organization — who announced that he wanted a communications plan. The Communications Toolkit - toolkit, Cause Communications Create a Communication Plan - webinar, Nonprofit Marketing Guide Internet and Email Policy - example, The Balance.
This post is part of my series: How to create a nonprofit communications strategy You’ve completed your research. Now it’s time to get to work and start drafting your nonprofit communications strategy. The topic is ‘developing a communications plan for nonprofit organizations.’ That’s the kind of groundwork you should think about and lay out before you even begin writing a communications plan for an organization.
But here are the sections your plan should include. Communications (newsletter, e-newsletter, direct mail) the end of your plan, the objectives, strategies, and tactics are the means to that end. Objectives Objectives are more focused and specific.
The best-formulated objectives express results as measurable outcomes. . Nonprofits with effective communications understand the importance of building internal and external trust and support, vital for achieving the organization’s mission and goals.