After all, it is the polite thing to do. And, many donors will become offended—to the point of denying future donation requests—should they fail to receive one. So, forgetting this simple step could contribute over time to the shrinkage of repeat donor funding.
However, thanking and recognizing your donors is an all year round activity. It is important to embed the spirit of gratitude in the very fabric of your organization.
After all, what is more, important than appreciating people who go out of their way to support the mission of your nonprofit? When you are raising funds for a mission close to your heart, the support you receive from your donors can make a world of difference.
As we discussed in our Thanksgiving Fundraising Ideas or our How to Turn Social Media Followers into Donorsthanking donors not only encourages the existing donors to keep giving but it shows you care about your supporters.
Call your donors This is a simple, yet effective, donor recognition idea. Hearing a real voice over the phone helps build connections and establish trust. To make this idea happen, try mobilizing volunteers to call donors.
For an even more impactful approach, get your board members to place the calls. Do this no later than two months after your donors have donated or pledged. Call as many donors as possible, if not all, regardless of the size of their gift.
Chances are, you have someone on your team in possession of a good quality camera in fact, some phone cameras will do the trick and someone who has basic video editing knowledge. The options with this idea are endless.
Get your creative juices flowing! The rest is optional. You can opt for an animated video such as this one. The second one might involve more individuals, but is generally easier to edit. An interesting twist to this idea is sending postcards, especially if a lot of your donors live abroad.
If used right, social media can help your nonprofit raise funds, establish its brand presence, and yes — thank and appreciate your donors.
Everyone feels good when they are recognized and appreciated. Social media allows for a low cost, public acknowledgment of your followers and donors. Tag them in photos, repost and retweet their content, use hashtags e.
Use social media to build authentic connections with your audience and remember to share stories and invite people to be part of them. You can either thank your donors in a more general way and address them as a group a technique often used by larger nonprofits — in this case, you might want to highlight significant contributors or highlight donors regularly regardless of the gift size more appropriate for a smaller nonprofit.
Regularly inform your donors about the current state of your project, the progress you have made so far and your future plans.
Photos and video can be used to make your posts more attractive. Your donors should see the impact that their donation has. This builds credibility and trust and could encourage further donations. Furthermore, every donor receives an automated thank you email once their donation is processed, but you should thank them again once the campaign is over.
Send or post photos of the projects or beneficiaries the donations helped.
Use countdowns and charts to track progress. Send gifts or tokens Donors appreciate having physical tokens of their support to display. You can design a variety of free customized items — from calendars to mugs and stickers. The simplest of free goodies can be great donor appreciation gifts.
You can also send out books or framed pictures of your programs in action. An excellent way to mix things up is to arrange for perks for your major donors. For example, you can get a good deal with a local theatre company and invite some of your donors to go with you to a show or performance.
Be careful with gifting though! An interesting study by the Yale researchers George Newman and Jeremy Shen showed that the prospect of receiving a gift activated a feeling of selfishness which, in turn, reduced altruism and hence cut the average donation.
Try to avoid this, try reframing the gifting context e. Be thoughtful If possible, make notes of personal details you hear in conversation with donors. For a smaller nonprofit, it might be feasible to remember personal details of many donors. If Molly tells you her daughter is celebrating her 6th birthday this weekend?
Ask how the party was the next time you talk to her. People will always appreciate the fact that they were heard.Operation Smile Many fundraising letters contain something calendars and return address labels are popular items.
This letter caught my eye because of an unusual premium that was not meant for the donor but for the child he might help. While writing a Christmas letter to your friend, you can be as casual as you want. You can talk about almost anything with him/her. Start off by wishing them a .
Mar 15, · Congratulations! You have made it through the interview and completed your pre-employment background check.
Right there in front of you sits your job offer letter. Find all the books, read about the author, and more. Heather, If there was a legitimate gift in kind valued at $3 million then that gift, to my thinking, should be treated with the same respect and recognition as a cash gift of $3 million.
There should be a clear indication that the letter is part of the gift. This can be done by putting the letter into an envelope and attaching it to the gift using tape, or by indicating this clearly on the envelope.