As such, people often hire experts to write press releases for them. While this is a great option, and an expert is a fantastic go-to for quality, professional press releases, you can also write your own. By paying attention to press release samples, and looking at what other companies and writers are doing around the web, you can gain an understanding for the standards for press release writing. While press releases can feel foreign, they all contain certain elements.
These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces.
As CEO of the tech PR firm Cutler Groupit's my job to help take the business dealings of innovative tech startups and turn them into press coverage -- and one of the first steps my team and I take is writing good press releases on our clients' behalf.
Indeed, great press releases do more than keep the media and the industry-at-large informed of your company's recent developments. They are meant to pique the interest of journalists, who may seek to cover the topic further. Crafting a great press release is often the first step in securing a magazine feature or television interview -- and thus, more visibility and new customers.
Considering that journalists are flooded with potential stories and pitches on a daily basis, making yours stand out from the pack is crucial.
While the format for a press release is basic, the content of the release should be anything but. Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories. Grab attention with a good headline.
The beginning of a press release -- just as with a magazine article, book or promotional pamphlet -- is the most important. A strong headline and, for that matter, email subject line when you send out the pitch will pull in journalists seeking good stories.
Your headline should be as engaging as it is accurate. Get right to the point in the first paragraph. Because reporters are busy people, you must assume that they will only read the first sentence and then scan the rest -- and even that's a generous assumption.
Get the message of your press release out quickly. Every important point should be addressed in the first few sentences. The subsequent paragraphs should be for supporting information.
It's easy to fill up a page with a creative, colorful narrative. Leave the artistry to the writers -- pack your press release with hard numbers that support the significance of your product or announcement. If you're claiming a trend, you need proof to back it up.
Quantify your argument and it will become much more compelling. Make it grammatically flawless. Proofread your press release -- and let a few other people proofread it as well -- before sending it out.
Even a single mistake can dissuade a reporter from taking you seriously. Include quotes whenever possible. There is a source of natural color that cannot be replicated: Include your contact information.
A common oversight that can render a press release ineffectual is a lack of contact information for reporters to follow up with. Whether you or someone else at the company is the point of contact, don't forget to include an email address and phone number on the release preferably at the top of the page.
One page is best -- and two is the maximum. As with most good writing, shorter is usually better. Limit yourself to one page, though two pages is acceptable.
This will also force you to condense your most salient information into a more readable document -- something journalists are always looking for.
Provide access to more information. You must limit your press release to one page or two, if you mustbut that doesn't mean you can't show people how to learn more.Jun 13, · To summarize, here’s what everyone needs to know about writing a press release: Write a short, catchy headline.
Get to the Point –summarize your subject in the first paragraph. Learn how to write a book press release that gets printed by big news agencies and increases your book sales. Get our free book press release template here. all you need is one good press release for your book and you’re set.
Simple, right? Following our press release template will help you stay on point as you write your press release. You’ll want to follow it closely to ensure you’ve included all the key information, such as your release date, boilerplate, and end notation.
Press release template Here's a nice, basic template to give you an idea of what a proper press release should look like. I'd recommend signing up for a newsletter program like MailChimp for an extra edge (it's free and allows you to design and track your emails).
While the format for a press release is basic, the content of the release should be anything but. Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories. 1. Grab attention with a good headline.
We received a great report within two hours and felt very good about the distribution. Jocelyn H 27 Apr Click the icon to see the sample press release. But first, scroll down for press release formatting tips. Press release writing is definitely not easy.